Tag Archives: video

Tutorials: Vimeo Video School

I love Vimeo. It’s a beautifully executed video sharing site with a super clean design, a smaller and more navigable community than YouTube, and a focus on high quality video production.

At first glance, Vimeo may seem like a club for amateur and professional HD filmmakers and animators to share their work, but there is a lot the site can offer a nonprofit looking to up their media game.

The most obvious resource the site provides to individuals and groups trying to refine their video presentation is their Video School.

“Vimeo Video School is a fun place for anyone to learn how to make better videos.”

Starting in December 2010, the school has grown from a handful of starter tutorials put up by the staff to over a hundred well crafted video guides submitted by users. Lessons range from the general (Video 101: Shooting Basics) to the super specific (How to do a Sky Replacement with Adobe After Effects CS5) and staff and active members are really good about responding to comments and questions you may have.

Here’s one with some basic tips for shooting video with a DSLR camera:

If you feel like your org just doesn’t have the skills to create a compelling video, sit an intern or your communications director down in front of Vimeo Video School and let the learning begin. Sometimes it seems like nonprofits use the excuses of spending time and money elsewhere to justify lower quality video and photo products. But with a resource like this, there’s no place for excuses. You can create videos that tell the stories that matter most to your audience without hindering the message with poor execution. Isn’t that exciting?!

And who knows, after you become a super Vimeo user, maybe you’ll start submitting your own tutorials that somehow sneakily highlight your organization’s work in the background…

Check back for a profile of the Vimeo Music Store. If you’ve ever needed music for a project, you know it can be a confusing hassle finding something appropriate and legal to use. See you soon!

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Firebelly Design and friends have opened up this year’s Grant for Good for nonprofits in Chicago. The deadline is December 2nd and you can download the application at www.grantforgood.com. Hope you get it!

“This year’s grant will include a year of free brand strategy, design + development, photography, video, space planning, organizational development, social media strategy and printing.”

Grant for Good

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Resource Spotlight: Prelinger Archives

The Prelinger Archives has long been a favorite resource of mine. The online library was founded by Rick Prelinger in 1983 as a collection of ephemeral films (advertising, educational, industrial, and amateur) and has become a fantastic place to find footage, images, text and audio that are available in the public domain.

It’s fun to peruse the library and find gems like the Destination Earth cartoon that extolls the virtues of oil and capitalism as pillars of success presented by the American Petroleum Institute in 1956. And maybe a nonprofit helping clean up from the oil spill could use it!

But what’s important for nonprofits is that the library contains a few thousand pieces in the public domain that anyone can download, reuse, remix and republish for their own purposes.

I love the language on the site inviting visitors to use the collection:

You are warmly encouraged to download, use and reproduce these films in whole or in part, in any medium or market throughout the world. You are also warmly encouraged to share, exchange, redistribute, transfer and copy these films, and especially encouraged to do so for free.

How can you say no to such an invitation?

So, for example, an organization dedicated to preserving historical traditions in Manhattan might not have the time or the resources to take out equipment and film all over the city. But in the Prelinger Archives, the group might find a piece such as this 1937 RKO Radio Pictures piece that was once part of the World on Parade series.

With such a fun find, I can see any number of projects blooming:

  • tweeting about the piece to start a conversation about how the city has changed, asking for stories from constituents’ own recollections
  • juxtaposing the footage with some updated footage to show how things have changed (find updated footage in YouTube’s Creative Commons cache)
  • place an audio recording of the nonprofit’s CEO explaining the importance of the group’s work and its future aims over the footage
  • allow the video to play in the background of an event or fundraiser, just to add something extra
  • I’ll save some ideas for future blog posts…
Another great thing about the archives is that as soon as you’re finished remixing footage you find there, you can upload your new final product to the library where someone else can find it and learn about your work. And who knows what you might find! Maybe even a video or photograph of the building you’re in right now from 75 years ago! I’ve seen several documentaries use these clips and it’s time for nonprofits looking to step up their media game to get their hands into these archives! Get to it.
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